New LMIA Job Posting Rule in Canada

Employers in Canada must now adhere to a new rule regarding Labour Market Impact Assessment (LMIA) positions. The recent update mandates that all job postings on Canada’s Job Bank include the Direct Apply feature, with employers obligated to consider applications submitted through this channel. Failure to comply could result in an LMIA refusal.

Key Changes and Requirements

• Prior to this update, employers were only required to post jobs on Job Bank for a minimum of four weeks and utilize two additional recruitment methods, with Direct Apply being optional.
• Under the new rule, Direct Apply is now a mandatory feature for all LMIA job postings, including those already listed on the platform.

Impact on Job Seekers and Employers

For job seekers, Direct Apply streamlines the application process by allowing them to submit resumes directly through the government’s portal, eliminating the need to navigate multiple company websites. Employers, on the other hand, face heightened compliance standards, and non-compliance may lead to posting restrictions.

Government Initiative

This regulatory change is part of the government’s broader efforts to address concerns surrounding the Temporary Foreign Worker Program (TFWP), which has faced criticism for prioritizing foreign workers over Canadian employees.